ALZARA Natural Dead Sea Products, General Manager Lama Abbasi said:Like never before, businesses need to be at their most effective, always striving for higher levels of understanding, productivity and excellence. The Export Training and Coaching program dramatically changed our outlook and mind set in doing business and offered us a new approach and tools to understand and meet new markets needs and demands.
Association Endorsement Nabil Food Products Company, Marketing and Public Relations Manager Farah Rassam said:
“Our company joined JEA in 1991 to utilize its services, assisting our new-export market entry. JEA’s export promotion and capacity building programs have been a catalyst in our success. The unique and specialized programs at JEA provided us with the necessary tools to complement the export promotion activities at our company.”
Some of the benefits in participating in a trade mission or a market visit are the ability network and gain market access. These missions are an effective way to increase exports, considering the time frame and the continuous guidance and consultancy.
Chains Trading Company, General Manager Obada Kayyali said:
“The U.S. trade mission that took place in NY was extremely valuable to our company as it put us in direct contact with high potential buyers. During the meetings, we were exposed to the way importers and distributors operate as well as think in the U.S. market.
Through the field visits to different level/style retailers, the trade mission helped us in understanding consumer behavior and pricing levels of similar products in the market. We, also, looked at packaging trends, new food technology along with labeling and packaging requirements by visiting leading food technological institutes and meeting with top level experts.
In summary, the trade mission gave us the opportunity to meet and discuss details with markets leaders and experts that, otherwise, would have been very difficult to achieve on an individual basis. It was a valuable experience that will help our company achieve its goal of sustainable exporting to the U.S.”
Export Training Workshop (eXPASS, née "Export Marketing Planning Training & Coaching Program") Endorsement:
eXPASS, a comprehensive management training and coaching program focused on specific sectors and targeting certain markets, is designed to assist Jordanian manufacturers and service providers in entering competitive export markets and establishing sustainable export operations. The Program provides the knowledge, skills and practical tools for companies to design own export strategies and export marketing plans.
Halawani Industrial Company, Deputy General Manager Ashraf Halawani said:
“The Export Marketing Planning Training & Coaching Program was extremely enlightening and practical in its approach. We were able to immediately apply the techniques and principles into our business, and have seen positive outcomes as a direct result from attending this program. We would highly recommend this program to anyone, considering enriching their knowledge in exporting to the U.S. market and other regions.”
Universal Labs Ltd., Rana Shawar, Manal Shamali & Hiba Al Khatib Said: We would like to thank you for giving us the opportunity to participate in this very informative program which provided us with the necessary tools and guidance to conduct Export Marketing Plans.