Export Development Program
Description of the Program
The Export Development Program (EDP) is a two-month long comprehensive export marketing and management training and coaching program. Each Program is sector and market specific and specifically designed to help current and prospective exporters develop their own Export Marketing Plan (EMP) for successful and sustainable exports to their target markets. The program provides the knowledge, skills and practical ‘do-it-yourself’ templates and tools for companies to design own export strategies and plans. The five-day training sessions alternate with individual coaching sessions and are followed by additional five one-to-one coaching sessions to develop and implement the export operational plan.
Phase 1: Selection of Companies
Companies can apply for the program if they meet the selection criteria. Based on the incoming application forms, the consultants visit each company and conduct a thorough export-readiness assessment in which factors crucial to successful exports are assessed. These factors include: company management and marketing competencies, production and product, resources (human, financial, assets) and logistics. Based on these assessments, the consultant selects a group of companies (usually five) that show the highest export potential to participate in the program.
Phase 2: Export Training Workshops and Coaching Sessions
The program consists of five workshops spread over six weeks. Based on international methodologies, the program is adapted explicitly for the needs of Jordanian small- and medium-size enterprises wishing to export to competitive global markets. It combines theoretical knowledge, practical tools, case studies, group exercises, and individual assignments to facilitate the learning-by-doing process and develop the skills to successfully plan for penetrating international markets. During this period and after each training workshop, individual counseling support is provided to each participating company to assist them in every step of developing their export marketing plan.
Phase 3: Action Plan and Financials
On-the-job individual coaching sessions to assist the company in the design and the implementation of the Export Action Plan will be conducted for two weeks after the end of the core training program. At the end of the coaching sessions, the company must be able to present an Export Marketing Plan for the target market and a strategic implementation plan comprising of actions, measures, deadlines, resources, budgeting for the costs and forecasts of export sales.
Phase 4 (optional): Exploratory visit to the market
The program is usually complemented with an exploratory visit to the market for companies that completed successfully their Export Marketing Plans. During these visits the companies benefit from direct guidance and support from an in-market sector expert. The companies will conduct primary field research, make visits to and attend meetings with the distribution chain players at different levels, participate in one-on-one business meetings and networking events, and receive expert briefing on specific market access aspects related to the product, product/packaging evaluation and recommendations, specific cultural aspects of doing business in the respective country.