السفير الهولندي يفتتح ورشة عمل " فهم وتحليل المعلومات عن الأسواق"

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 قال السفير الهولندي لدى المملكة بول فان إجسل ان الوصول الى اسواق الاتحاد الاوروبي مهم جدا للشركات الاردنية، حيث تدرك هولندا ودول الاتحاد الاوروبي المتطلبات والمعيقات التي تعيق الشركات الاردنية للدخول الى تلك الاسواق، مشيرا الى مباحثات جلالة الملك عبدالله الثاني بن الحسين خلال زيارته الاخيرة الى بروكسل حول اتفاقية التجارة الحرة المعمقة والشاملة.

جاء ذلك خلال افتتاحه ورشة عمل بعنوان "فهم وتحليل المعلومات عن الأسواق" والتي نظمتها جمعية المصدريين الاردنيين بالتعاون مع المركز الهولندي لترويج الواردات من الدول النامية (CBI) وبدعم من المؤسسة الاردنية لتطويرالمشاريع الاقتصادية" جيدكو" على مدى يومين. ويحاضر فيها خبراء هولنديين في هذا المجال.

واضاف ان الورشة تهدف الى مساعدة الشركات الأردنية للحصول على فهم أفضل لاليات الدخول الى الاسواق واكتساب المزيد من المعرفة حول كيفية الحصول على المعلومات ذات الصلة إلى أسواقها، في سياق عملي أكثر، هو جمع وتحليل و نشر المعلومات ذات الصلة.

وبين ان هولندا بعد الازمة الاقتصادية العالمية اصبحت تدرك اهمية التركيز على الانشطة الاقتصادية الرئيسية وزيادة التعاون الاقتصادي مع مختلف دول العالم والوصول الى التجار والمنتجين والمستهلكين، اضافة الى التركيز على الشركات الصغيرة والمتوسطة التي باتت تعتبر المحرك الرئيسي لتحقيق النمو الاقتصادي. مستعرضا اهم البرامج التي تقدمها بلاده في هذا المجال.

من جانبه اكد رئيس جمعية المصدريين الاردنيين عمر ابو وشاح ان الورشة ستمكن المشاركين والشركات الصغيرة والمتوسطة من التعرف على مهارات وتقنيات جمع المعلومات للدخول للاسواق التصديرية والاستفادة من الخبرات الدولية في هذا المجال.

واوضح ان ارتفاع عدد المشاركين في هذا الورشة والذي بلغ 36 مشارك يمثلون لمدراء التسويق والتصدير والموظفين المسؤوليين عن فتح اسواق خارجية بالإضافة إلى ممثلي المؤسسات والغرف التجارية والصناعية، يعكس اهتمام الشركات الاردنية في ايجاد اسواق جديدة.

واضاف ان المشاركين بالورشة من قطاع التصدير سيتعرفون على  كيفية العثور على بيانات مفيدة ومعرفة كيفية فهمه واستخدامه، وإلى معرفة البيانات التي يحتاجه المصدر الأردني، وكيفية تحويل أبحاث السوق إلى معلومات، ووضع الخطط اللازمة لمعالجة أية ثغرات بين القدرات المطلوبة والمتطلبات اللازمة.

 واكد استمرار تقديم جمعية المصدريين الاردنيين الدعم اللازم للمشاركين لتطوير مهاراتهم التصديرية وايجاد اسواق جديدة تساعد المصدريين لترويج وودخول منتجاتهم للاسواق العالمية.

المدير التنفيذي للمؤسسة الأردنية لتطوير المشاريع الإقتصادية المهندس يعرب القضاة اكد ان المؤسسة تعمل بكل الجهود المتاحة لديها على تطوير الشركات الأردنية وخاصة الصغيرة والمتوسطة من خلال رفدها بكافة الجوانب الفنية من أجل مساعدتها في المشاركة في المعارض والبعثات التجارية، وكذلك تطوير خطط وبرامج الصادرات، ودراسات وأبحاث الأسواق المختلفة والحصول على الشهادات والإعتمادات الدولية المطلوبة للتصدير.

وبين ان المؤسسة إستطاعت من خلال البرامج المتخصصة بتطوير الصادرات من خلال المشاركة بالبعثات والمناسبات التجارية والحصول على شهادات الجودة اللازمة للتصدير للإسواق المختلفة، كما انهت المؤسسة خلال النصف الأول من هذا العام برنامج تدريب و تطوير الصّادرات الهادفة لدعم الصادرات الوطنية وتقليل عجزالميزان التجاري الأردني، وتقديم المساعدة الفنيّة الشركات الصناعية الأردنية في مجال تنمية الصادرات، وتطوير الإستراتيجيات التسويقية، بالإضافة الى وضع الخطط المفصلة لكل شركة على حدى من اجل فتح اسواق جديدة.

وتجدر الاشارة الى ان هذه الورشة تعد السادسة التي تنظمها جمعية المصدريين الاردنيين مع المركز الهولندي لترويج الواردات من الدول النامية على مدى السنوات الثلاث الماضي  وشارك فيها ما يقارب 100 شركة.

ويبلغ حجم الصادرات الوطنية الى هولندا العام الماضي 39.3 مليون يورو، وحجم المستوردات من هولندا 266 مليون يورو.